Since its last iteration in 1984, Korean Air’s logo and livery have long been aviation icons. The acquisition of Asiana Airlines presented the perfect moment for such an evolution, aligning with a broader transformation of the passenger experience.
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At the heart of the new identity is a beautifully reimagined Taeguk, inspired by the South Korean flag. This refreshed symbol combines the strength of the original design with the elegance and energy of Sangmo Nori, a folkloric Korean dance known for its flowing ribbon movements, symbolizing prosperity and abundance.
Much like the “Union Jack” in the United Kingdom or the “Stars and Stripes” of the United States, the Taeguk is widely venerated and used in South Korea. Thus, a unique reinterpretation was vital for Korean Air to affirm its flag carrier status while standing apart from other organizations.
The first aircraft to feature the new design is a 787-10 Dreamliner, also sporting the airline’s latest ‘Prestige Suites 2.0’ cabin interiors. This 787 is set to enter service on 12 March, from Seoul Incheon to Tokyo Narita.
“With the full integration of Asiana Airlines, our role as Korea’s flagship carrier has grown even more significant. We will bring together our expertise, refine our strengths and unite cultures to create an innovative, unmatched airline experience”, Walter Cho, Chairman and CEO of Korean Air, said.
The new corporate identity will be “gradually introduced” across aircraft liveries, inflight services, lounges and key customer interaction points.
