Riyadh Air has announced the launch of its daily flights to London Heathrow Airport on October 26th (Dubai will follow at a later date). The airline has also unveiled Sfeer, its loyalty offering, which will provide exclusive benefits to its early Founding Members.
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Beginning October 26th, Riyadh Air will commence daily launch flights from Riyadh to London Heathrow (LHR) aboard its Boeing 787-9 technical spare aircraft, “Jamila”, leased from Oman Air. The 787-9 offers 30 seats in Business Class and 258 in Economy. Riyadh Air initial order with Boeing includes 72 Boeing 787-9 Dreamliners
Flights will depart Riyadh at 03:15 (RX401) with an early morning arrival time into London Heathrow at 07:30, the return flights depart London at 09:30 (RX402), arriving back to Riyadh at 19:15 (all times local). Further new routes are set to be announced in the coming weeks for winter 2025 and summer 2026.
Sfeer loyalty programme
Sfeer, meaning “Ambassador” in Arabic, embodies the vibrant, generous spirit of Saudi Arabia. Uniquely, Sfeer members can share level points within their community, allowing points to be used by friends and family to enhance their membership level. Sfeer membership is now open via www.riyadhair.com, and early registrants will be welcomed into an exclusive group, ‘The Founders’, who will receive priority access to bookings on future flights, along with other benefits set to be announced soon.
A cornerstone of Sfeer’s innovation is its community-centric design where members will soon have the ability to share their points, benefits, and even qualifying spend with friends and family. Once fully activated in 2026, Sfeer will feature engaging gamified experiences with challenges and leaderboards designed to encourage engagement and participation. Sfeer proudly offers a “no points expiry” policy, ensuring that every point and benefit is meant to be enjoyed, not wasted.
Beyond priority booking, all members can look forward to invitations to exciting events and experiences, complimentary onboard Wi-Fi on their flights, and an array of benefits from local and global partners designed to reward Founding Members from day one.