Qatar Airways is proud to announce an exciting new partnership with Novak Djokovic as the airline’s Global Brand Ambassador and Wellness Advisor. Paying homage to Novak’s unmatched success on tennis courts across the world, this collaboration celebrates his achievements and pursuit of high performance.
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The partnership was unveiled at the Altitude Wellness Centre at Al Maha Qatar Airways Crew Accommodation Building, a location symbolic of peak performance and well-being – qualities synonymous with Novak’s legendary career.
Through this partnership, Qatar Airways will leverage its global network and premium branding opportunities to connect with Novak Djokovic and his extensive fan base. Exclusive collaborations will explore unique activations at premier tennis tournaments, including hospitality experiences for passengers and partners at Grand Slam events.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “We are thrilled to welcome Novak Djokovic to the Qatar Airways family. Novak’s extraordinary career, defined by record-breaking achievements and an unrelenting drive to succeed, mirrors our own commitment to excellence. Our global network will support Novak as he competes at the highest level in tournaments around the world and continues to set new standards in the sport of tennis. Novak truly personifies the ambitious drive for excellence, making the tennis legend the perfect choice as our Global Brand Ambassador and Wellness Advisor.”
Qatar Airways Global Brand Ambassador and Wellness Advisor, Novak Djokovic, said: “It is my great pleasure and honour to partner with Qatar Airways, a company I admire for many years not just for its impeccable service to its customers and employees, but also because it recognises the importance of wellbeing and longevity which is a passion of mine. I believe that together we will be able to add more value and quality to the award-winning experience for the customers worldwide. As I continue to travel the world as a professional athlete, with my family and for business, I am grateful to have Qatar Airways as my partner.”
Novak Djokovic stands as one of the greatest athletes in history, with 24 Grand Slam titles and a gold medal the 2024 Paris Olympics. From his dominance on Wimbledon’s grass courts to his mastery of Melbourne’s hard courts, Novak has consistently set records and inspired millions. His career reflects the same values of perseverance, excellence, and global influence that define Qatar Airways as the World’s Best Airline.