Norse Atlantic Airways announces a new partnership with Air Promotion Group (APG) to expand the distribution of its ticket sales. Through this collaboration, Norse Atlantic’s flights are now available across the Global Distribution Systems (Amadeus, Sabre, Travelport) via the APG Interline E-Ticketing (IET) system and on APG’s B2B platform, APG Connect.
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This strategic integration marks a significant milestone in Norse Atlantic’s expansion of its global presence. The partnership extends Norse Atlantic’s reach by optimizing the airline’s sales channels through even more preferred ticket channels, offering the airline’s affordable fares, comfort and quality service across a wide network of trade travel partners worldwide.
Through this agreement, Norse Atlantic (N0/Z0) now sells its flights under a pseudo codeshare agreement that is distributed across all major GDS platforms worldwide, including Amadeus, Sabre, and Travelport. By utilizing APG IET platform, Norse’s flights are displayed under the A1 code in the GDS, making them fully bookable and sellable on APG’s global stock (GP-275) by IATA and non-IATA agents. This approach maximizes distribution capabilities, reaching travel agents and corporate clients across the globe. Additionally, these flights are also available through APG’s B2B platform, APG Connect, allowing travel agencies easy access to book tickets on Norse’s network through a convenient and centralized platform.
The virtual integration also supports Norse Atlantic’s broader strategy to maximize the use of its fuel-efficient Boeing 787 Dreamliner fleet. It aims to ensure high seat occupancy and maintain efficiency, benefiting both peak and off-peak travel periods.
“Our APG partnership is a key step in our strategy, expanding how we connect with our passengers through the GDS system. We are excited to know many future trade partners will embrace this solution, making it possible to offer comfortable travel experiences at more affordable fares on our flights across our Economy, as well as our Premium class, which offers a superior experience for corporate travelers who value comfort and appreciate more budget friendly fares”, said Bård Nordhagen, Chief Commercial Officer at Norse Atlantic Airways.