Soon, Brussels Airlines will launch a new Belgian Icon. After a call for designs, the Belgian airline received over 900 submissions from the Belgian public. An internal jury selected 15 of those designs. The public voting was also launched to select the final top five.
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Brussels Airlines is proud to see that many Belgians and people living in Belgium were eager to design the next Belgian Icon. From professional artists to students in art schools: the people who submitted designs were as diverse as the designs themselves. The most popular categories for designs were cycling, art nouveau, Folon and Adolphe Sax but also Lucky Luke and Marsupilami.
An internal jury had to process all these designs to come to a top 15.
The top 15 is now available on the Brussels Airlines’ website, where everyone can vote for their favorite design. This contest will be open for the public until October 11. The five designs with the most votes, will be presented to an external jury. This jury consists of various meritorious Belgians such as Alex Callier (Hooverphonic), Philippe Geluck (designer of ‘Le Chat’), Gabrielle Szwarcenberg (designer of the Brussels Airlines uniform) and many others.
The jury will come together in Brussels on October 14 to choose the final design. However, this will remain secret until the aircraft will be revealed in spring 2025.