Industry

Emirates inaugurates experiential Emirates World in Cairo

Emirates has unveiled its Emirates World store in Egypt, expanding the reach of its refreshed travel retail store concept that elevates the customer experience through product showcases, smart technologies and expert travel consultants.

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The Emirates World store, located at the luxurious 5A WaterWay in Cairo, was inaugurated by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer and Adil Al Ghaith, Senior Vice President Commercial Operations, Centre, in the presence of Her Excellency Mariam Al Kaabi,  UAE Ambassador, Pilot Montaser Mana, the Deputy Minister of Civil Aviation of Egypt and Amr Kady, CEO of Egypt Tourism Authority. The opening ceremony was also attended by other distinguished guests, trade and media partners.

At 332m2, Emirates World Cairo brings the airline’s iconic product and services even closer to customers in the city. With its light and airy colour palette and open-plan lounge-like environment, the concept store is reminiscent of the airline’s signature inflight look and feel, further amplified by the full-size showcase of the iconic Emirates A380 Onboard Lounge experience and the First Class suite display.


Nine customer service counters staffed by expert consultants offer a comprehensive range of services from planning travel itineraries, supporting reservations and ticketing as well as general enquiries. Smart technologies such as the ‘selfie mirror’ snap pictures of travellers against scenic destination backdrops, inspiring customers to explore more; while self-service kiosks empower customers with a self-service touchpoint, minimising wait time and offering a faster service.

For nearly four decades, Emirates has been a steadfast partner of aviation, tourism and trade in Egypt. Since the first flight in 1986, when the airline was less than a year old, Emirates has flown over 10.6 million passengers. Today, Emirates serves Cairo with four daily flights.