The Emirates NBA Cup trophy touched down in New York to coincide with the start of the Emirates NBA Cup 2024, following its journey from the airline’s hub in Dubai.
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As the Official Global Airline Partner of the NBA and the inaugural title partner of the Emirates NBA Cup, the airline transported the coveted trophy in style on its iconic Airbus A380 emblazoned with an eye-catching NBA livery.
The highly anticipated tournament tipped off on 12 November and is set to culminate with a Championship game on 17 December in Las Vegas. The new Emirates A380 NBA-themed livery was unveiled last month, featuring a striking design complete with a vibrant blue fuselage complemented by bright red engine cowls to celebrate the partnership.
NBA legend James Worthy accompanied the trophy as it made its way from Dubai. On touchdown in New York, the trophy was handed to NBA Commissioner Adam Silver and Emirates Senior Vice President Commercial Operations, West, Thierry Aucoc, to mark the start of the tournament.
Coinciding with the Emirates NBA Cup, from now and until 17 December, customers will experience on-board NBA inspired products and services on flights when travelling to-and-from 13 points in the U.S. and Canada.
Passengers in Premium Economy and Economy Class will board to see the aircraft dressed in co-branded headrests and enjoy drinks served on specially designed coasters in Business Class and Premium Economy. The airline will serve NBA-inspired food selections and snacks across all cabin classes and the Emirates A380 Onboard Lounge. In addition to enjoying select Emirates NBA Cup games live on Sport24 on ice, customers will also be able to explore a playlist featuring NBA legends as well as an interview podcast with NBA Deputy Commissioner and Chief Operating Officer Mark Tatum.
Before flights, from now and until 22 November, customers can also enjoy a NBA-themed food and beverage menu at Emirates’ lounges in Dubai, New York JFK, San Francisco, Los Angeles and Boston.