Emirates has entered a landmark 7-year partnership with FC Bayern Munchen, 34-time Bundesliga champions and 6-time UEFA Champions League titleholders. The agreement positions Emirates as Platinum Partner of FC Bayern Munich’s first team from the 2025-26 season through to the 2031-32 season.
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The football powerhouse is one of the most widely supported and respected clubs worldwide, with a highly engaged global fanbase of more than 140 million people, enjoying strong brand recognition rooted in a unique Bavarian identity. FC Bayern also enjoys a robust club membership of 410,000, one of the largest in the football world, demonstrating deep community support and engagement. It also has fanclubs spanning more than 100 countries, reflecting its massive international appeal.
The multi-year partnership provides Emirates with prominent brand visibility on perimeter stadium and LED boards seen by global audiences as well as two premium pitch cam carpets. The agreement also includes exclusive ticket and hospitality allocations, plus a dedicated Emirates skybox at the club’s home stadium, Allianz Arena. Additionally, Emirates will have access to FC Bayern Munich’s collective player images. The airline’s branding will also feature prominently in Club TV backdrops during press conferences, flash zone interviews and other public and digital events.
This new partnership also marks Emirates’ official return to the German football league. With the club’s fanbase rapidly expanding in key markets across Asia and the US, Emirates is perfectly positioned to strengthen that connection through its extensive global network and world-class service.