Brussels Airlines received over 50,000 votes for the next Belgian Icon. The five designs with the most votes have been presented to a jury who selected the final winner who will be announced on November 5th.
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The 5 most popular designs are (in random order): Lucky Luke, the Atomium, Cycling, Poppies and Shrimp Fishers.
In August, Brussels Airlines launched a contest: everyone with the Belgian nationality or living in Belgium could submit a design for the next Belgian Icon. The airline received no less than 900 designs. An internal jury selected 15 finalists. Between October 4 and October 11, everyone could vote for their favorite design.
Brussels Airlines gathered a jury to choose the winning design from the final five. These are the members of the jury:
– Sandra Kim, who won the Eurovision Song Contest for Belgium in 1986
– Alex Callier, from Hooverphonic, the band that made the iconic safety video for Brussels Airlines
– Philippe Geluck, from the well-known ‘Le Chat’ cartoons
– Michèle George, who won two gold medals during the Paralympic games in Paris 2024,
– Sandrine Corman, former miss Belgium and TV Host
– Gabrielle Szwarcenberg, the designer of the Brussels Airlines uniforms
– Elisia Poelman, painter, and Griet Aesaert, who has her own label of designer handbags, and both created the amenity kits for Brussels .
Brussels Airlines also has two members in the jury: CEO Dorothea von Boxberg and Michel Moriaux, Head of Marketing.
