Industry

Alaska Airlines launches new European routes

Alaska Airlines has launched daily non-stop service between Seattle and London Heathrow, strengthening its international network. The airline also launched flights to Rome and, more recently, to Reykjavík, Iceland.

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Alaska’s daily service operates out of London Heathrow’s Terminal 3, offering U.S.-based guests a seamless way to reach one of the world’s most iconic cities or enjoy convenient connections to additional destinations across Europe and beyond. Whether it’s seafood from Alaska and Hawaii or Northwest hops, the 787’s capacity and Alaska Air Cargo’s reputation for customer service will help strengthen the connection across the pond.

On May 28th, Alaska has launched seasonal service to Reykjavík as its 3rd European destination in its expanding global network. The daily route is timed to coincide with Iceland’s peak summer season and connects guests to one of the best viewing spots in the world for the August 2026 total solar eclipse.

As Alaska grows its international footprint, the airline is also introducing a new, world-class lounge at Seattle–Tacoma International Airport, a key part of its broader investment in the global guest experience.


When it opens in late 2027, the new global Alaska Lounge will become the largest airline lounge in Seattle and one of the largest in the country. Spanning more than 41,000 square feet with approximately 700 seats across two levels, the sophisticated design will feature showers, multiple premium bars, à la carte dining and chef-curated seasonal menus, unlike anything else in the Alaska Lounge network.

Located in Seattle’s newly refreshed C Concourse, the Alaska Lounge will offer expansive views of the Olympic Mountains and the airfield below. The project is part of Alaska’s multimillion-dollar investment in its lounge network, which includes a new location in Portland opening this summer, along with the carrier’s first lounge in San Diego and a new, expanded lounge in Honolulu, both slated for early 2028.


The lounge in Seattle builds on Alaska’s previously announced international business class Suites experience on the airline’s growing fleet of 787-9 Dreamliners. The Suites experience represents the beginning of Alaska’s next era in long-haul travel, a thoughtfully designed journey from curb to cabin, with additional enhancements to be unveiled soon.

Now flying to Seoul Incheon, London and Rome, the Suites experience will also debut on Seattle–Tokyo service this Fall with the return of the 787 to the market. Featuring 34 international Business Class seats, guests traveling in the Suites enjoy a refined journey, including plush Filson-designed bedding and travel amenity kits with Salt & Stone products, multi-course dining, a customizable Salt & Straw dessert service and a regionally inspired meal before landing.


Alaska is currently installing its entire 737-8 MAX fleet with ultra-fast Wi-Fi so guests can stay connected on their way to Reykjavík, complimentary thanks to T-Mobile and powered by Starlink. Alaska recently became the first airline in the world to equip its entire regional fleet with Starlink; and together with Hawaiian Airlines, will become the first U.S. carrier to offer Starlink on 100% of its wide-body fleet this fall when installation of Starlink is complete on its Dreamliner fleet.