Brussels Airlines premieres a new onboard safety video created in collaboration with internationally acclaimed Belgian directors Adil El Arbi and Bilall Fallah. The new safety video will roll out across the Brussels Airlines long-haul fleet from 1 July.
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Blending cinematic storytelling with essential safety instructions, the film spices one of air travel’s most familiar moments with humor and visual flair. While the video delivers all mandatory safety information, it does so through a narrative approach designed to capture everyone’s attention from the very first frame. Passengers are drawn into a fast-paced heist-inspired universe where every instruction becomes part of the mission.
Known for their energetic directing style and distinctive visual language, Adil El Arbi and Bilall Fallah took inspiration from iconic films such as Ocean’s Eleven and Mission: Impossible, the video follows a tightly coordinated squad preparing an elaborate plan. Their objective is simple: ensuring every passenger reaches their destination safely. Signature animation elements, dynamic pacing and moments of humor give the film its unmistakable Adil & Bilall touch.
The cast features Belgian talents including world-famous DJ Dimitri Vegas alongside Claude Musungayi and Cyra Gwynith, each embodying recognizable archetypes from classic heist films while reinforcing the collective spirit behind onboard safety.
Isaac Gozin, a Belgian film director and creative designer, designed a film poster to accompany the launch of the new safety video.