At this year’s Aircraft Interior’s Expo, Lufthansa Technik has presented an entirely new approach to VIP aviation: “The BOW” – a modular narrowbody cabin concept created in exclusive collaboration with Designworks, a BMW Group Company.
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The design target group is not a single VIP passenger, but a group of high-profile users: a corporate board of directors, a professional sports team or a touring band. Each private suite accommodates one or two travelers and can be used for private meetings or shared dining. Every suite includes dedicated personal storage – ideal for items such as a musical instrument, professional equipment, or personal items – while optional movable partitions allow the cabin atmosphere to shift from a cocoon like privacy mode to open social interaction.
All suites can be closed individually, and selected compartments feature automated sections that can be raised or lowered to adjust privacy levels. This flexibility allows operators to configure up to 28 passengers on board without compromising exclusivity or comfort.
The cabin design is structured into several signature zones:
Reception & lobby
A welcoming entrance area sets the tone with curved architectural forms, premium materials, integrated tech solutions, and a hospitality driven bar environment. Transforming elements such as a gradient screen or a foldable, interactive service table, together with other design-focused touchpoints, convey a sense of luxury and craftsmanship.
Lounge
The central lounge features two multifunctional curved touch screen displays and a large presentation table that can be transformed into four segments with individual tables. This area transitions seamlessly from a collaborative working space to fine dining, reflecting the needs of business teams, or coaching staff.
The table incorporates Lufthansa Technik’s Hidden Touch technology, whose core innovation lies in the remarkable fusion of a high‑quality look and feel with seamless, intuitive functionality. It allows passengers to operate a wide range of cabin functions through a sleek touch panel that completely disappears into any interior surface when not in use.
Private suites
The “BOW Suite” design theme – characterized by arcs, soft shapes, progressive forms, and premium materials – evokes a high level of wellbeing while integrating Lufthansa Technik technologies discreetly into the furniture. Acoustic shields, mood lighting, scent options, and subtle storage solutions create a balanced environment of luxury and functionality.
