Wizz Air has launched a new digital cabin ecosystem in partnership with Immfly and gateretail, bringing on-board retail, passenger and crew connectivity and operational data into a single integrated platform.
Follow Aeronews on Facebook, Twitter, LinkedIn, Bluesky and TikTok
The programme combines a fleetwide rollout of Bluetooth-enabled in-seat ordering with a limited 6 month connectivity trial in the UK to support new services such as wireless inflight entertainment purchases and inflight messaging services, as the airline continues to invest in scalable digital infrastructure. This will support growth, improve the customer experience and ultimately enhance operational performance.
Following extensive testing, Wizz Air has deployed Bluetooth enabled in-seat ordering across its fleet of more than 260 Airbus A320 and A321 aircraft. Passengers who download the Wizz Air mobile app before travelling can browse and purchase food, beverages and boutique products directly from their own devices, even without Internet access. Orders are transmitted via Bluetooth to the cabin crew, helping reduce wait times, improve order accuracy, and streamline onboard service, giving passengers the opportunity to receive their order even before trolley service begins.
The system is powered by Immfly’s unified retail and cabin‑digitalisation ecosystem, and integrated with gateretail’s inflight retail platform, supporting stronger ancillary performance while improving crew sales efficiency.
Connectivity Proof of Concept in the UK
Wizz Air is also launching a 6-month Proof of Concept trial across 5 UK- based aircraft as it evaluates connectivity solutions (powered by Immfly’s Equilux server and Iridium’s global satellite network).
The trial will enable a new range of onboard services, including:
– Wireless inflight entertainment purchases, including a selection of movies, TV shows, podcasts, music, games and content for kids
– Inflight WhatsApp messaging services
– In-seat ordering supported by live payment authorisation to reduce declined payments and reduce cost
– Real time flight information and destination content
– Enhanced operational efficiencies
Beyond passenger services, the programme also includes cockpit application integration, enabling real time data sharing and decision support tools, to improve route planning and fuel optimisation. Subject to successful test results, the solution may be expanded to additional aircraft.